Harley Davidson India Marketing Strategy

Zeitz has said the rewire would be followed in 2021 by a new strategic plan The Hardwire designed to build the Harley brand.

Harley davidson india marketing strategy. The emission norms were relaxed as part of a trade agreement between the US and India on April 13th 2007. Harley-Davidson India is a wholly owned subsidiary of Harley-Davidson Inc and commenced operations in August 2009. There were two major challenges in driving the business forward in India explains Prakash.

These customers are from upper middle income group and are in the age group of 25-40 years. Promotions in the marketing mix of harley davidson Promotion function has always been very strategically designed and intricately executed by Harley Davidson which has maintained its class. KEEPING COSTS LOW Harley-Davidson has steadily been increasing assembly operations in the country to sell its motorcycles at more accessible price points in the local market.

This Indian exit decision arises due to low sales volumes. Basically India has considered as non-performing market for brand. Harley-Davidsons First P in Its Marketing Strategy.

A cult brand is different. Harley-Davidson setup its India operations in 2009 and inaugurated its first dealership in 2010. Earlier Harley-Davidson bikes were restrained from entering India due to stringent emission norms and high import duties.

In 2010 Harley-Davidson enters into Indian motorcycle market and in 10 years Harley managed to sold 25000 units only. Marketing Strategy in IndiaPost liberalization Foreign investors can enter in theform of liaison office in the form of joint venture anda wholly owned subsidiaryH-D opted for Wholly Owned Subsidiary option-toattract a major initial investment for infrastructuraldevelopmentStrong inclination to. Harley targets those customers who are Born to ride.

Rather than going out and out in terms of promotion it has carried out its campaigns in a very subtle manner by sensibly lpacing Harley bikes and displaying their muscle and glorifying them in movies and. Harley Davidson is using differentiated targeting strategy for Indian market. Harley-Davidsons Fourth P in Its Marketing Strategy.