Harley Davidson India Operations

Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under the Rewire programme the US-based motorcycle maker said in a filing with.

Harley davidson india operations. American bike maker Harley-Davidson is shutting down its India operations as a part of its restructuring plan referred to as The Rewire under which it will withdraw from a few international markets in a bid to cut costs and streamline the operations to put in more focus on its profitable markets. However the demand for H-D bikes in India. Harley-Davidson plans to shut down its assembly unit in Bawal Haryana state and lay off 70 employees.

Is pulling out of India another major setback to Prime Minister Narendra Modis efforts to lure or retain foreign manufacturers in the midst of the nations worst. A legacy that began in 1957 the Sportster set speed records raced and won off-road and has inspired racers builders and riders for generations. In August 2009 Harley-Davidson India commenced its operations and became a wholly owned subsidiary of Harley-Davidson Incorporation.

The Harley Davidson premium motorcycle company has announced their upcoming updated motorcycle lineup just for the Indian market. In the last financial year Harley-Davidson sold fewer than 2500 units in India and between April-June 2020 only about 100 Harleys were sold in India making it one of the worst performing international markets. Harley-Davidson India began operations in 2009 and is a wholly-owned subsidiary of the parent company in the US.

The company said that activities like sales services parts availability HOG rallies and sales of merchandise will continue like normal. Harley Davidson motorcycle Representative image Commons. Harley Davidson to discontinue sales and manufacturing operations in India.

Harley-Davidson Inc said on Thursday it would discontinue its sales and manufacturing operations in India effectively abandoning the worlds biggest motorcycle market after a decade of unsuccessful efforts to gain a foothold. Harley-Davidson India is a wholly owned subsidiary of Harley-Davidson Inc and commenced operations in August 2009. Today Sportster is reborn delivering on a new promise of performance in a way only Harley-Davidson can do.

When they launched in India rather than spending too much energy on advertising they invested in creating real-life events that could provide on-the-ground demonstrations of their lifestyle and culture. There were two major challenges in driving the business forward in India explains Prakash. US bike maker Harley-Davidson has announced that it will discontinue sales and manufacturing operations in India as part of its rewire program in the wake of the Covid-19 pandemic.