Harley Davidson India Reaction

Harley-Davidson quitting India as part of Rewire strategy.

Harley davidson india reaction. A revolution of power and performance. Does it deserve your attentionAutocar India is your one stop source for te. Harley Davidsons decision to exit India came as a bolt out of the blue for both customers and dealers.

Finding the price sweet spot and gaining traction in India even with models made for the market with smaller engines has been difficult. A legacy that began in 1957 the Sportster set speed records raced and won off-road and has inspired racers builders and riders for generations. Harley Davidson came into India with much fanfare a decade ago.

The company started operations in India in 2009. Harley Davidson has introduced the 1200 Custom to its Sportster line-up in India. Harley-Davidson can significantly improve its chances of success in India by undergoing a strategy overhaul.

Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. Harley-Davidson has decided to call it quits in India owing to low demand of its bikes. Today Sportster is reborn delivering on a new promise of performance in a way only Harley-Davidson can do.

It has been in the Indian market for nearly a decade but has so far managed to sell only 27000 bikes barely half of what the countrys segment leader Royal Enfield sells in a month. Harley-Davidson has decided to end operations in India. But it has since struggled to find a foothold in one of the worlds most lucrative two-wheeler markets.

Harley-Davidsons poor sales record and a dented demand outlook due to the coronavirus pandemic are to blame for the companys exit from India. The Harley-Davidson Forty-Eight Specials comfortable ergonomics make it better suited than the standard for long rides though its tank capacity of a mere 79 litres will be a concern. The decision is part of its Rewire strategy.